Heliae® Agriculture Welcomes New Regional Sales Manager

Regenerative Agriculture Company Brings Aboard Experienced Ag Sales Representative Enhancing Presence in Florida and Georgia

Heliae® Agriculture is proud to announce and welcome Reese Martin as the Regional Sales Manager for Florida/Georgia. Martin will be responsible for directing sales to meet agriculture and commercial market needs, develop distribution channels, penetrate leading accounts, and manage sales campaigns with the objectives of building the region’s customer account base and meeting revenue targets.


“We are truly excited that our Regenerative Agriculture story is attracting top notch talent,” said Eric Lichtenheld, CEO of Heliae. “The future of the world is dependent on this generation’s agriculture minds and we are bringing together a great team,” he continued.


Martin joins the Heliae team with more than 20 years of sales experience in agriculture, manufacturing and distribution companies. Norm Davy, Chief Revenue Officer said, “Reese’s experience and dedication in the Florida/Georgia markets will provide Heliae with an expert not only in the region, but with a knowledgeable resource for our customers from a field production aspect.”


Martin has worked for national agriculture companies; Actagro®, Oro-Agri®, ProSource OneTM, and United Agri Products®. In each role he has served the Eastern markets with specialty in citrus accounts.


“We are focused on building a customer-centered growth and being a significant contributor to regenerative agriculture,” said Davy, “Reese possesses the relationships and knowledge we need to be a critical asset to our Eastern based customers and provide the tools they need to achieve sustainable farming tactics.”


Agriculture has been a role in all of Martin’s career, starting with his teacher certifications in Plant Science, Soils and Fertility, Citrus Production, and Ornamental Horticulture as well as through each position he has held. He earned his B.B.A. from the University of Central Florida in Orlando and his A.A. from South Florida Community College in Avon Park.


In his free time Martin enjoys hunting, fishing, and other outdoor activities. Martin said, “I am looking forward to this position and excited to offer the method of regenerative agriculture to farm land in my region with the PhycoTerra® product line.”